Mike Futia
Founder, SCALE AI
AI advice for DTC brands and agencies.
About me
I've spent the last two years building AI creative systems for DTC brands and agencies — including Kitsch, Maëlys, and Plateful — and I run SCALE AI, a community of 600+ brands and agencies doing the same.
This is the fastest way to get my answers on whatever you're stuck on. No course to work through, no videos to watch. You bring the questions, I answer them.
Make the system fit the team.
The goal isn’t more tools. It’s a cleaner path from insight to brief to asset to test.
Best for
- Ecommerce brands scaling paid acquisition
- In-house creative and performance teams
- Leaders ready to operationalize AI
What this isn't
- No build work
- No retainers or ongoing engagements
- Advice and answers, not implementation
If you want something built, I'll point you at people I trust.
How it works
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Book and pay
Pick a time. Payment is upfront.
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Tell me what you want to cover
One short form, three questions, takes two minutes.
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Get on the call
We work through your list for 45 minutes.
What clients say
Kitsch was a build engagement. These days I only do sessions.
Mike is awesome to work with—exactly what we need in an AI automation partner. Reliable, fast delivery, and great communication. Highly recommend.
Ready when you are.
I take a handful of these a week.